The Challenge
As Splitcard expanded into sports ticketing, multi-event bookings, and high-volume group sales, operational friction surfaced:
- Sales reps informally tracking payments
- Organizers fronting balances
- Delays between funding and ticket claims
- Reconciliation complexity for finance
- Risk exposure from holding participant funds
To win in the U.S. group commerce market, Splitcard needed:
- Instant card issuance tied to pooled balances
- Clear fund segregation
- ACH compatibility
- Accounting-ready transaction sync
- Card partner reliability with scalable limits
The Solution: TERA Virtual Card Infrastructure
TERA deployed a U.S.-centric embedded card stack purpose-built for Splitcard’s group model.
Key elements included:
- Instant USD virtual card issuance upon group funding
- Split wallet architecture — each group pool mapped to a dedicated card
- Pre-funded, controlled spend limits aligned to booking value
- Digital wallet compatibility (Apple Pay / Google Pay-ready)
- ACH rails for seamless participant funding
- Automated transaction sync with accounting tools (QuickBooks & Xero)
- Granular spend controls & merchant category restrictions
Transactions Sync with Accounting Systems
Every card transaction flows into structured, accounting-ready data—eliminating spreadsheets and manual reconciliation.
The Impact
Revenue & Conversion
- Faster checkout → Higher cart value
- Elimination of payment chasing
- Multi-participant orders funded without friction
Operational Efficiency
- Zero rep involvement in fund handling
- No manual accounting or ledger adjustments
- Real-time visibility for organizers and finance teams
Governance & Control
- Every group wallet isolated
- 100% digital transaction trail
- Automated compliance-ready reporting
TERA transformed pooled payments from a coordination problem into a scalable financial engine.
Conclusion
Through its partnership with TERA, Splitcard embedded a compliant, scalable, and U.S.-ready virtual card layer into its platform.
The result:
✔ Higher checkout conversion
✔ Faster group funding
✔ Zero manual reconciliation
✔ Card-first infrastructure built for modern group commerce
TERA’s partnership unlocks embedded finance for platforms that want to power virtual cards without becoming a bank.




